Arko Provo Bose Joins Enormous as Creative Director


Mumbai: Enormous has announced the arrival of Arko Provo Bose as Creative Director.

In this role, he will work closely with Enormous Managing Partner Ashish Khazanchi and the Mumbai and Gurgaon team to drive the agency’s creative vision and nurture its creative talent, the company said in a statement.

With over 15 years of experience, Bose will play a pivotal role in developing and building creative capacity in tandem with Enormous’ philosophy of creating connected brands, he added.

“An agency is as good as its leaders. A leader sets the vision and gives direction to talent so that everyone moves as one. In its seventh year of operation, it’s time for me to share this responsibility with someone who has business acumen and an unbridled passion for creativity and solutions, ”said Khazanchi. “Arko is by far one of the best of his generation. in Indian advertising. He is a talented juggernaut and has many great campaigns behind him. We are entering an exciting new phase as an agency and greater things are certainly to be expected. “

Bose is leaving MullenLowe Lintas where he was Executive Creative Director for over a decade and worked with brands like Google, OLX, Nestlé, Micromax mobile. Recent branding campaigns he worked on were Google search campaigns, with a little help from Google, OLX Bech De, YouTube Premium, Lifebuoy Plastic Baba, Zee Cinema ‘Seene Mein Cinema’ to name a few. some.

“The advertising industry is reinventing itself and so should we. The bubbling energy of Enormous is intoxicating and that’s what brought me here. Lowe has been more than a family for 11 years,” said Bose. “I have always been part of a creative system that gets results and is a firm believer in problem solving ideation. I hope to bring this and so much more by collaborating with young, thriving talent from all corners of the world. ‘India and beyond. “

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