AmRhein Jewelry has moved as it prepares to celebrate its 100th anniversary.
As the next generation took over the business, the Ogden Road building that previously housed the jewelry store, as well as a bridal boutique that the family chose to close earlier this year, were sold.
The jewelry store continued to operate there after the sale, but the closure of the AmRhein’s brides This meant that there was additional unused space, and that a move offered the opportunity to reflect the vision of the fourth generation to run AmRhein’s Fine Jewelry, said Jackie Amrhein-Sells, who owns the business with her husband. , Tom Sells III.
The new store, located in the Old Country Square, has a individually designed VIP area and lounge with memorabilia documenting the company’s history, said Amrhein-Sells.
AmRhein’s deals with many estate jewelry and also custom designs, reinventing and modernizing a family member’s jewelry or creating a unique engagement ring. Amrhein-Sells said it was nice to have a private and dedicated space to work with such clients.
“We just looked at who the majority of our customers were and tried to respond to that type of person,” she said.