BYU Hosts First 7 In-Person Experience Summit


The Experience Research Organization hosted the 7 Experiences Summit, the first in-person conference of its kind October 12-15 at BYU.

The summit brought professionals and scholars from around the world to Provo for four days of workshops, presentations, and the opportunity to mingle with others passionate about creating and understanding experiences.

Audrey Seager, an information systems student who helped plan the conference, said the conference highlights BYU’s contribution to the world of experience design.

“We just have a lot of experience leaders in the experience design program,” Seager said.

Conference attendees mingle at the poster presentation event for the 7 Experience Summit. The summit brought together experienced design professionals and scholars from around the world to Provo for the first in-person conference of its kind. (Abigail Gunderson)

Brian Hill, professor of BYU Experience Design and Management and president of the Experience Research Organization, said that although there are not many experience-related programs in the country, the conference brought together representatives from each. Hill added that for BYU, a relatively new experience design program, hosting the conference has been a privilege.

“It probably exceeded our expectations in every way,” he said.

About 30 EXDM students attended the conference and four undergraduate research teams presented posters. Evan Grundvig, one of the students who presented, said his major offers unique opportunities for all careers.

Evan Grundvig (left) presents his team’s research poster at the 7 Experiences Summit. The Grundvig team researched the experience of students while studying abroad in Europe. (Abigail Gunderson)

“It’s just a field that’s very new in general and provides a very unique perspective on a lot of different aspects of business, or just like pretty much any field you want to study,” he said. he declares.

Seager said one of the highlights of the event was seeing real-world application for the experience design program. First-year EXDM students read two books to begin their participation in the program, and the authors of each book attended the conference.

“It’s a really big major draw for students and for professionals,” she said.

The conference brought together professionals involved in patient experience, customer experience, tourism and several other experience-related fields. BYU’s own curriculum began in 2017, replacing the recreation management curriculum with a new emphasis on positive psychology and promoting experiences over products, Hill explained.

“That emphasis on experience is only growing,” he said. “We know that doing things brings us more happiness than having things.”

After several days of speakers, workshops and networking opportunities, the conference concluded on Saturday with a day of “adventure experiences,” including visits to national parks, research and writing groups. and a guest experience taco tour.

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