Harmon Brothers’ Hilarious ‘Mortgage Genie’ Campaign Heralds Tech-Driven Homebuying Revolution

“As record numbers of Americans adapted to the new trend of remote work arrangements during the pandemic – and were able to relocate – many quickly discovered that the mortgage process was anything but new or updated. “, said Daniel Harmon, Creative Director at Harmon Brothers. “That’s why we were thrilled to partner with Real Genius, a team of experienced professionals who not only offer incredible rates, they deliver an amazing experience you won’t find anywhere else. Our own team members who have recently moved or refinanced have found that they genuinely appreciate what is generally considered a stressful, time-consuming and arduous process. And that’s the kind of ‘different’ we like to illustrate in our advertising.”

Watch the YouTube video here: https://youtu.be/Y8kEeJswjiI

The ad campaign features a genie highlighting how the magic of Real Genius’ innovative technology and new approach to mortgages makes buying a home simple and fun.


Agency: Harmon Brothers

Creative Director: Kaitlin Snow
Director: Alla Volkova
Producer: Brandy Vega
Project Manager: Tiffani Kirkham
1st AD/On-set VFX Supervisor: Bryan Fugal
2AD: Keith Grover
Production Designer: Amy Leah Nelson Smith
Head of props: Michael Richmond
Artistic director: Jacob Peterson
Convenient : Hailey Nebeker
Clothing/Stylist: Iffer Mitchell
Wardrobe assistant: Adia Vega
Head of hair and make-up: Danielle Donahue
Hairdresser: Leslie lever
Puppeteer: Dallin Blankenship
Assistant puppeteer: Tori Pence
Ring: Gerald Hartley
Script Supervisor: Kat Peterson
DP: Jacob Schwartz
1st CA: Nathan Moffett
2nd Board: Landon Thommassen
DIT/AE: Ellie Peatross
Blunderer: Jared Jaynes
Key handle: Alain Williams
Grab: Josh Miller
Swing: Austin Farmer
VFX Wizard: Zac Collett
Crafts and restoration: Hanna Bates
Location Finder: Adam Bohl
Casting Director: Ben Cummins
HB customer relations: Ben Anderson
Post production supervisor: Bryan Fugal
Deputy Editor: Ellie Peatross
Editor (Lemonlight): Danny McGinnis
VFX Supervisor/VFX Artist: Bryan Fugal
VFX Compositor: Zac Collett
3D artist: Tyler Stevens
Graphic animation design: Mike Henderson
Motion Graphics Animator (Digital Gravy): Alexander Green
Additional animated graphics: Jake Christensen
Re-Recording Mixer/Sound Design: Brenden by the way
Music: Erik DeLong
Colorist: Avery Marshall
Finishing editor: Laura Ross

Engineering: Kelly Vroman
Judith: Charla Bochicchio
Rhonda: Candice Nielsen
Child: Sam Ridd
David: Tito Liva
Husband: Wes Tolman
Neighbor/Bird Handler: Eric McGill

CUSTOMER: True genius

Harmon Brothers is the Utahvideo ad agency behind the most viral ad in internet history. Since 2013, the company has created more than 30 groundbreaking and distinctive social media spots, which collectively have over 1.5 billion views and have helped drive more than $700 million in sales.

Real Genius, a division of FirstBank, makes home ownership and financial flexibility possible for customers and their families through improved and streamlined lending processes. Founded in 2012, Real Genius has developed cutting-edge technology to simplify loan processes and provide fast and efficient options for customers. Since 2016, Real Genius has helped over 51,000 families across the United States with their mortgage needs, lending nearly $15 billion.

SOURCEHarmon Brothers

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