Salomon celebrates the launch of Advanced Shoe Factory 4.0

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OGDEN, Utah (September 28, 2021) – The Advanced Shoe Factory 4.0 (ASF 4.0), the first automated sports shoe factory, has opened its first production unit in France. The factory is controlled by the Chamatex Group, a specialist in technical textiles. Salomon, Babolat and Millet are partners and shareholders of ASF 4.0, the headquarters of each brand being located in Auvergne-Rhône-Alpes, less than 200 kilometers from ASF 4.0.

The first shoes manufactured at ASF 4.0 will be the Spring 2022 Salomon running and hiking shoes which will be available for purchase in early 2022.

Among the many advantages of localized shoe production in France, here are some key advantages of opening up ASF 4.0:

  • Greater manufacturing efficiency thanks to a short-circuit organization of production and logistics, allowing brands to benefit from optimal responsiveness on the European market
  • More flexibility thanks to the increased ability to test new products in limited quantities
  • Increased ability to compete globally using robotic assembly lines
  • Localized production is more sustainable, which minimizes the carbon footprint
  • Creation of 50 skilled jobs over the next three years, with positions ranging from skilled operators to engineers and programmers

“Salomon has always pushed the boundaries of innovation in terms of product functionality but also from an industrialization and operational process point of view,” explains Jean-Marc Pambet, President of Salomon. “This partnership with Chamatex Group on ASF 4.0 demonstrates our commitment to continue to be at the forefront of the transformation of the footwear industry.

About twenty people are already working on ASF 4.0 to produce 15,000 pairs of shoes by the end of 2021. Ultimately, the factory’s prototyping and production capacity will enable it to develop and assemble 500,000 pairs of shoes each. year, generating 10 to 10 €. 15 million euros in annual turnover.

“The teams did an excellent job executing this project and respecting a very tight schedule,” said Lucie Andre, operational director of ASF 4.0. “We use ultra-innovative means of production compared to what is normally used in the footwear industry, which still relies heavily on hand-made efforts. “

Salomon’s Captiv ASF 4.0 hiking shoe will be one of the first shoes produced at the new factory. The eagerly awaited shoe will allow Salomon to reach consumer targets seeking a balance between performance and trendy design. Salomon’s North American customer base has shown a keen interest in sustainably manufactured footwear, so the Captiv ASF 4.0 is sure to appeal to this market.

As Salomon makes innovative progress in France, the company is also implementing several sustainability-focused actions at the brand’s distribution center in Ogden, Utah. In an effort to reduce the carbon footprint of Salomon’s North American supply chain, Ogden’s distribution center sources clean energy from a solar farm, partners with cardboard supplier closed loop to reuse the brand’s own cardboard waste and built a rooftop garden for temperature and air quality control, to name a few.

For more information on Salomon’s global sustainability efforts, please contact [email protected]. To learn more about ASF 4.0, please visit

About Salomon

Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports by creating innovative equipment that allows people to play, progress and challenge themselves in the outdoor sports they have chosen. The company produces and sells high-end footwear, winter sports and mountaineering equipment, hiking equipment and clothing specially designed for all these disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually enhance the outdoor experiences of those who see nature as a vast playground.

Media contact:
Katie Hostetler
[email protected]
970-924-0704 ext 2108

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